Laying the Groundwork for a Strong Shopify App Marketing Strategy

Don’t walk before you can run… Don’t market without knowing what you're selling!

Here’s a quick overview of chapter one of our new essential guide to getting your Shopify app in front of the right people!

In our recently released guide to marketing your Shopify app (grab your copy here – for free), we kicked things off by covering the need to lay strong foundations before starting to build out a fully fledged promotional strategy.

In this article, we’ll give a quick overview of what you can expect to learn in the first chapter…

We’re covering the all-important marketing trifecta: know yourself, know your audience and know your competitors. If you have a confident understanding of each of these three areas, you’ll be off to a great start.

Let’s go 🚀

Brand positioning

In this section, we cover how you can establish your own niche within the Shopify app space. By asking questions around the aspects of your product that are entirely unique, or which bring a real advantage and value to your audience, you can quickly identify the key selling points to underpin the rest of your strategy.

Access full guide.

Audience research

Of course, you’ll also need to know exactly who that strategy is targeting. Spending some time identifying the merchants you’re trying to reach and developing audience personas is a valuable step in the process. You’ll learn about all this and more.

Access full guide.

Competitor analysis

Finally, what’s already out there being sold? What are they doing better than you? What doesn’t sound as good? Getting a solid understanding of the market as it stands, and particularly of the way that others within your specific vertical are positioning themselves is essential. In the guide, we deliver our take on keeping an eagle eye on your competitors.

Access full guide.

Ready to lay down the strongest foundations?

As a marketing agency specialising solely in the Shopify partner space (apps, agencies and more) we cannot overstate the importance of taking your time as you approach the creation of a marketing strategy to support your product.

Apps are often a true labour of love – and have the potential to transform the business of Shopify merchants. Don’t rush into pushing yours in the wrong direction, to the wrong people. By taking some time and with a calm, strategic and well-considered attitude, you can climb out of the App Store foothills and start moving mountains.

👉🏼 WANT TO LEARN HOW TO DO THIS (AND MUCH, MUCH MORE?) DOWNLOAD OUR FREE GUIDE: CREATE A CONTENT MARKETING STRATEGY & OPTIMISE YOUR SHOPIFY APP STORE LISTING: A GUIDE FOR BUSY APP OWNERS!