With hot competition, demanding users, bugs to fix and new features to ship, marketing your Shopify app can often feel like a drain on your precious time and budget. At Kollectify, we’re used to dealing with clients that want us to help keep the marketing magic alive for them. And today, we thought we’d share a little insight into the way we covered this topic in our recent guide (grab your free copy here!)
In this article, we’ll give a quick outline of what the guide dives into…
Representing the final chapter in the guide, topics covered include how to keep your strategy and messaging from stagnating, as well as how to leverage the power of social proof as part of your long term marketing strategy.
How to keep things fresh
In this section of our guide, we encourage you to remember that the marketing of your app is a never ending task. A strategy that’s working beautifully for you at one point can come tumbling down if a new competitor changes their approach. We suggest a few timelines for keeping your App Store listing feeling relevant with regular reviews, as well as kicking your content marketing strategy up a gear by focusing on intentional improvements, little by little, as you learn more about what’s landing well with your desired audience.
Super social proof
To round things off, the guide dips into a few ideas to keep things ticking over in the social proof department. No internal marketing messaging will ever come close to the positive impact that great reviews or testimonials can achieve - so lean into social proof and prioritise its collection. In this section, we’ll encourage you to consider some of the formats that you might like to leverage, and to think about the ways that you can optimise collection.
Ready to keep the fires burning brightly for your Shopify app marketing?
At any stage of your app’s lifecycle – whether you’re a veteran within your category or a relative newcomer to the space – there’s a huge advantage to keeping your marketing feeling fresh, relevant and optimised for the ever-evolving market.
We hope our free guide (which touches on this and lots more besides) will get you feeling fired up and inspired to get your message out there into the Shopify space –– and that you’ll be rewarded with some fantastic results having done so.
👉🏽 FALL BACK IN LOVE WITH MARKETING YOUR SHOPIFY APP – DOWNLOAD OUR FREE GUIDE: CREATE A CONTENT MARKETING STRATEGY & OPTIMISE YOUR SHOPIFY APP STORE LISTING: A GUIDE FOR BUSY APP OWNERS