Shopify apps

Increase installs, loyalty and retention - while taking care of our environment.

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Everything we suggest will ensure you’re delivering nothing but value, getting real results and reducing emissions.

🎉 Brand Positioning Strategy

A deep dive into your business and recommendations for how best to position your Shopify app in the crowded ecosystem.

Brand Positioning Strategy Workshop

Having a brand positioning strategy will set the best foundations for success in the Shopify ecosystem.

Doing the research first will ensure you are only creating neccesary 'things' that are good for your business, other people and the environment.

We deep dive into:

  • Customer & competitor research (if required)
  • Your business values, purpose, vision and growth goals
  • Who your ideal customers TRULY are and exactly what they need from you
  • What makes you truly unique and how you shine above the competition
  • Your unique tone of voice based on your and your customers' values
Book a call to learn more
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🎉 Content Marketing Strategy & Execution

Let's strategise content that'll work hard for your business, your audience, and the planet!

Content Marketing Strategy Workshop

We get together for up to 2 hours via an online call. We ask you questions to start creating the foundations of your content marketing strategy, exploring your ideas and offering our expert advice.

After the workshop, we work behind the scenes to develop a strategy that will strengthen the visibility of your brand - helping you to align with the people you want to engage with and turn them into loyal customers.

At the end of the workshop and when you receive our bespoke actionable guide, you’ll feel confident to consistently show up above the competition, increase sales and retain your ideal audience - while also being kind to the planet.

What’s included:
  • Review of your current strategy
  • Exploration of keywords, content themes and topics
  • The workshop itself
  • A bespoke actionable guide - documenting your content marketing strategy to keep you on track
Content Editorial Calendar

What's included:

  • Keyword research for direction of content
  • 6 months content editorial calendar - laying out exactly what and when to publish content
    • Content themes, topics, titles and formats that will attract, convert and retain your ideal customers

Content Creation

Zero Waste

All of the content and copy we create for your biz will be full of value, education and sales driven calls to action - with zero waste.

We consistently create content that will bring you better customer engagement, trust and loyalty.

  • Sustainability reports
  • Ebooks and guides
  • Video scripts
  • Emails and more, we’ve got you!

🎉 Shopify App Store Optimisation

By optimising your listing, you’ll help more Shopify merchants to discover and get started with your app.

Having optimised many listings, we know what converts when it comes to the Shopify App Store. By bringing fresh eyes to your copy, keywords and presentation, we can give valuable guidance to ensure you’re making the best use of your listing.

What this project will cover:

  • Keyword research and analysis for the Shopify App Store
  • Tips for increasing the likelihood of a merchant clicking the “Add app” button

Our writer and strategist will:

  • Get on a call with you to understand your goals some more (unless we’ve worked together before)
  • Write or rewrite your Shopify App Store listing using compelling copywriting to best highlight the unique benefits of your Shopify app
  • Suggest relevant app categories, incorporate any keywords in the right places to increase your overall ranking
  • Recommend imagery, graphics and design to help merchants to understand why they need to download your app (design services on request)
  • Recommend ways to improve your explainer video for your listing (explainer video services on request)

We also offer Shopify App Store ad support

Shopify App Store Ads support includes:

  • Keyword suggestions (targeted and adjacent)
  • Bid strategy suggestions
  • Maintenance suggestions
"Working with Kollectify to optimise Spotrisk's Shopify app listing was simple, quick and effective. They understood our product's core value prop, unique differences and positioning and were able to package this into an update that saw instant results. Kollectify's keyword research, effective copywriting and industry expertise is a service that I would recommend to any application looking to get better ROI from their Shopify listing."
Jordan Lewis
Co-Founder, Spotrisk

🎉 Technical SEO Strategy & Implementation

Let’s make your website and content work hard to get the right eyes on your Shopify app.

If you want to deliver information about your Shopify app to merchants more efficiently, technical SEO is for you.

Researching the right keywords that are relevant to your Shopify app means your audience will spend less time browsing (and zapping energy from the Earth), more time installing your app and growing their business more effectively.

Technical SEO Strategy Workshop

We get together for up to 1.5 hours with you and your team where we offer our advice on how to improve your website’s SEO ranking, helping you to show up for relevant searches that relate to your Shopify app.

During the workshop, we will cover:

  • Your technical SEO audit, recommended fixes and how to implement them
  • Keyword research for content and copy
  • Optimisation tips for new or existing content
  • A bespoke actionable guide - documenting your recommended technical SEO fixes and optimisation tips

Technical SEO Support

We won't leave you hanging - work with us on a monthly basis to keep improving the discoverability of your business.


  • Keyword research for content and copy
  • Monthly analysis and reporting
  • Technical audits and fixes support and implementation
  • Optimisation of new or existing content
Book a call to learn more
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🎉 PPC Advertising

Wondering how to run ad campaigns to promote content and generate sales while keeping your carbon impact low?

Crafting campaigns that connect with your ideal Shopify merchant is tricky but our team of experts can help you run campaigns on Google, Facebook, Instagram, LinkedIn and more.


  • Channel recommendations
  • Keyword research
  • Budget planning
  • Define strategy and direction
  • Copywriting & design of assets
  • Configure campaign (setup audiences, tracking, placement etc)
  • Technical setup and launch
Book a call to learn more
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🌎 Impact Report Writing

You're on your way to saving the planet, now tell the world!

Don't let your hard work go unnoticed!

It's not common for Shopify apps to care about the environment, so if you are taking steps to make a difference, it's incredibly important for you to shout about it through content.

If you've had your carbon footprint measured by professionals (if you haven't we can put you in touch with some epic experts!), we would argue that writing up a report is the most important part.

Let your audience know the efforts you've put in and where you hope to be in the future. By doing this with us, you'll start to align with more mindful Shopify merchants, give merchants greener tech options AND inspire other Shopify app teams to do the same and advocate for change.

Book a call to learn more
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💚 Zero Waste Website Design & Dev

Designing and developing a zero waste website is better for your business and the environment.

The internet's carbon footprint is huge. In part due to unnecessary use of content, images, fonts, colours and code.

Reducing the digital carbon footprint of your website will bring huge benefits to the growth of your Shopify app, and your positive impact will contribute to slowing down climate change.

We offer website reviews, audits, workshops and consultations.

By having a zero waste website you can:

  • Boost the speed of your website
  • Please your customers and improve loyalty
  • Reduce your environmental footprint
  • Save time & money
Book a call to learn more
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