Shopify App Marketing Strategy

Let's transform your Shopify app into a unique brand with purpose and magnetic Shopify merchant energy!

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🚀 Improve the ROI of your Shopify App Store listing & marketing with more clarity and a strategic approach

Shopify App Marketing Strategy Audit or Launch Plan

Click on "+ more details" for the full breakdown of deliverables and outcomes 👉🏼

Shopify App Marketing Strategy Audit or Launch Plan

The goal is to get you unstuck and start moving towards big success in the Shopify app ecosystem.

You'll take away new ideas, clarity and direction to compete against the huge competition and grow your Shopify app.

We will provide recommendations for how to improve your positioning and marketing within the Shopify app ecosystem.

If you're new to the Shopify world, we can instead create a launch strategy with you.

How it works:

  • We take a look at your Shopify app marketing channels: your website’s main pages, Shopify App Store listing, landing pages, blog content and email.
  • We provide a detailed list of quick wins and big wins where we see areas for improvement to bring you bigger and better results!
  • This may be delivered on a Zoom call, in a written report or as an explainer video, depending on our area of focus
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Shopify App Positioning + Shopify App Store Listing Optimisation + Shopify App Store Advertising Support

Click on "+ more details" for the full breakdown of deliverables and outcomes 👉🏼

Step 1. Shopify App Positioning Strategy

We take a deep dive into your business and provide recommendations for how best to successfully position your app in the crowded Shopify app ecosystem.

You’ll receive a bespoke actionable guide, guiding you to consistently show up above the competition, increase sales and retain your ideal audience.

(As detailed below in step 2, we then move on to optimising your Shopify App Store listing.)

We dive into:

Shopify App Positioning

  • Customer & competitor research (if required)
  • Your business values, purpose, vision and growth goals
  • Who your ideal customers TRULY are and exactly what they need from you
  • What makes you truly unique and how you shine above the competition
  • Your unique tone of voice based on your and your customers' values

Step 2. Shopify App Store Listing Optimisation

By optimising your listing, you’ll help more Shopify merchants to discover and get started with your app.

Having optimised many listings, we know what converts when it comes to the Shopify App Store. By bringing fresh eyes to your copy, keywords and presentation, we will give valuable guidance to ensure you’re making the best use of your listing.

We will do the following:

  • Conduct keyword research and analysis for the Shopify App Store
  • Offer tips for increasing the likelihood of a merchant clicking the “Add app” button
  • Write or rewrite your Shopify App Store listing using compelling copy to best highlight the unique benefits of your Shopify app
  • Suggest relevant app categories, incorporate any keywords in the right places to increase your overall ranking
  • Recommend imagery, graphics and design to help merchants to understand why they need to download your app (design services on request)
  • Recommend ways to improve your explainer video for your listing (explainer video services on request)
  • Recommend external marketing strategies to drive traffic to your listing to increase its ranking
  • Suggest ways to please Shopify themselves and increase the chances of them featuring your app!

Step 3. Shopify App Store Advertising

Accelerate your business growth by direct advertising to merchants looking for apps on the app store.

Deliverables include:

  • Keyword suggestions (targeted and adjacent)
  • Bid/budget strategy suggestions
  • Maintenance & optimisation suggestions

What next? Once we have completed this project, you'll be ready for us to start creating regular content for your blog and lead magnets. Head over to our content creation packages!

Start a project
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Shopify App Positioning + 6 Month Content Marketing Strategy + Shopify App Store Listing Optimisation

Click on "+ more details" for the full breakdown of deliverables and outcomes 👉🏼

This package includes a free ASO which is £1,500 on its own!

Step 1. Shopify App Positioning & Content Marketing Strategy Workshop

We take a deep dive into your business and provide recommendations for how best to successfully position your app in the crowded Shopify app ecosystem.

We then strategise your content marketing strategy that'll work hard for your business, drive traffic to your Shopify App Store listing and convert your ideal audience into loyal customers.

After the workshop, we work behind the scenes to develop a strategy that will strengthen the visibility of your Shopify app.

You’ll receive a bespoke actionable guide, guiding you to consistently show up above the competition, increase sales and retain your ideal audience.

(As detailed below in step 2, we then move on to optimising your Shopify App Store listing.)

We dive into:

Shopify App Positioning Strategy

  • Customer & competitor research (if required)
  • Your business values, purpose, vision and growth goals
  • Who your ideal customers TRULY are and exactly what they need from you
  • What makes you truly unique and how you shine above the competition
  • Your unique tone of voice based on your and your customers' values

Content Marketing Strategy

  • Review of your current strategy
  • Exploration of keywords, content themes and topics
  • The workshop itself
  • A bespoke actionable guide - documenting your content marketing strategy to keep you on track

6 Month Content Editorial Calendar

  • Keyword research for direction of content
  • 6 months content editorial calendar - laying out exactly what and when to publish content
  • Content themes, topics, titles and formats that will attract, convert and retain your ideal customers
  • Social media recommendations to distribute and promote content

Step 2. Shopify App Store Listing Optimisation

By optimising your listing, you’ll help more Shopify merchants to discover and get started with your app.

Having optimised many listings, we know what converts when it comes to the Shopify App Store. By bringing fresh eyes to your copy, keywords and presentation, we will give valuable guidance to ensure you’re making the best use of your listing.

We will do the following:

  • Conduct keyword research and analysis for the Shopify App Store
  • Offer tips for increasing the likelihood of a merchant clicking the “Add app” button
  • Write or rewrite your Shopify App Store listing using compelling copy to best highlight the unique benefits of your Shopify app
  • Suggest relevant app categories, incorporate any keywords in the right places to increase your overall ranking
  • Recommend imagery, graphics and design to help merchants to understand why they need to download your app (design services on request)
  • Recommend ways to improve your explainer video for your listing (explainer video services on request)
  • Recommend external marketing strategies to drive traffic to your listing to increase its ranking
  • Suggest ways to please Shopify themselves and increase the chances of them featuring your app!

What next? Once we have completed this project, you'll be ready for us to start creating regular content for your blog and lead magnets. Head over to our content creation packages!

start a project
arrow button

Shopify App Store Listing Optimisation

Click on "+ more details" for the full breakdown of deliverables and outcomes 👉🏼

Shopify App Store Listing Optimisation

By optimising your listing, you’ll help more Shopify merchants to discover and get started with your app.

Having optimised many listings, we know what converts when it comes to the Shopify App Store. By bringing fresh eyes to your copy, keywords and presentation, we will give valuable guidance to ensure you’re making the best use of your listing.

We will do the following:

  • Hop on a call with you to understand your solution
  • Conduct keyword research and analysis for the Shopify App Store
  • Offer tips for increasing the likelihood of a merchant clicking the “Add app” button
  • Write or rewrite your Shopify App Store listing using compelling copy to best highlight the unique benefits of your Shopify app
  • Suggest relevant app categories, incorporate any keywords in the right places to increase your overall ranking
  • Recommend imagery, graphics and design to help merchants to understand why they need to download your app (design services on request)
  • Recommend ways to improve your explainer video for your listing (explainer video services on request)
  • Recommend external marketing strategies to drive traffic to your listing to increase its ranking
  • Suggest ways to please Shopify themselves and increase the chances of them featuring your app!

What next? Once we have completed this project, you'll be ready for us to start creating regular content for your blog and lead magnets. Head over to our content creation packages!

Start a project
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"Working with Kollectify to optimise Spotrisk's Shopify app listing was simple, quick and effective. They understood our product's core value prop, unique differences and positioning and were able to package this into an update that saw instant results. Kollectify's keyword research, effective copywriting and industry expertise is a service that I would recommend to any application looking to get better ROI from their Shopify listing."
Profile head shot of Jordan Lewis Co-Founder of Spotrisk. A white male, short hair and glasses approx. mid thirties.
Jordan Lewis
Co-Founder, Spotrisk

👩🏽‍💻 Accelerate your reach with Technical SEO & Shopify App Store Ads

On-site Technical SEO + Shopify App Store Ads Ongoing Support

Click on "+ more details" for the full break down of each service + pricing 👉🏼

Shopify App Store Advertising Support (ongoing)

Accelerate your business growth by direct advertising to merchants looking for apps on the app store.

Packages start at £800/month

Includes:

  • Monthly reports and reviews
  • Maintenance & optimisation suggestions

On-site Technical SEO audit

We conduct a full technical SEO audit of your website and offer our advice on how to improve your SEO ranking, helping you to show up for relevant searches that relate to your Shopify app.

Pricing starts at £1,500

Deliverables include:

  • Your technical SEO review, outlining opportunities for improvement and recommended fixes and how to implement them
  • Current keyword ranking, organic visibility, and organic traffic performance
  • Potential topics for which to focus keyword research for content and copy on
  • Optimisation tips for new or existing content
  • A bespoke actionable report - documenting our recommended approach to improving technical SEO health

Monthly Technical SEO Support

Pricing: £1,500/month

Over time, we’ll need to regularly optimise your content and web pages so that your site continues to rank. Optimization might include things like refreshing old articles and removing expired links.

Work with us on a monthly basis to keep improving the discoverability of your business.

*Please note, you will need to pay an additional cost for an SEO tool such as Semrush or Ahrefs if you do not already have an account.

Deliverables include:

  • Keyword research for content and copy
  • Monthly analysis and reporting calls
  • Technical audits and fixes support and implementation
  • Optimisation of new or existing content

🎉 The Ultimate 1-1 Marketing Program for Shopify Developers.

Learn how to attract and retain high-quality Shopify merchants in-house with our 1-1 Marketing Program.

🎉 We have worked with hundreds of Shopify apps, themes and agencies to successfully increase conversions, loyalty and retention.

This program teaches you the exact successful framework we follow with our clients - so that you can do it yourself!

🚀 BONUS: deduct the cost of this program from the cost of our services on completion!

  • Access to self-paced audio lessons for 3 months
  • Tailored 1-1 support via email with Krissie
  • Worksheets & templates
  • Access to guest expert masterclasses
  • Deduct the cost of this program from the cost of our services (on completion of the program)
Learn more and join here
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