Helping Okendo promote their unique position in a crowded market

Creating a strong content marketing strategy to help Okendo flourish in light of the UGC boom

A keen need to ramp up their content marketing in an effort to stay top of a growing market led them to reach out to Kollectify.

In an industry that’s overflowing with emerging technologies, Okendo were keen to identify their unique positioning and why their customers choose them.

On top of this, they wanted to determine how they could stand out and differentiate themselves from big players who had long taken most of the market share.

From there, we could draw on key themes and produce engaging content that would be a hit with their customers.

“Kollectify helped us with our content marketing capability by solving our "content production" problem. The team there took the time to intimately understand our business and objectives and we feel confident in their ability to consistently produce high-quality content that drives results.
Profile head shot in black and white of Matthew Goodman
Matthew Goodman
Co-founder & CEO, Okendo
Screen shot of Okendo webpage case study of Wanderer Barcelets

Okendo is a revolutionary review tool that makes it easy for ecommerce brands to...

  • Collect, manage and distribute customer reviews throughout the sales cycle

Their client base is packed full of well-known brands that have leveraged the power of reviews and UGC to drive conversions, build trust, and create loyal communities around their products.

How we helped Okendo

Services: Brand Positioning Strategy, Content Marketing Strategy and Consistent Content Creation (every month for 2.5 years)

  • Honed in on Okendo’s USPs and crafted a personality-filled tone of voice
  • Delivered a strategic report and a 6 month editorial calendar consisting of content themes, topics and title suggestions
  • Every single content idea was backed by the research we’d carried out - ensuring it connected with their audience at every stage of the sales funnel
  • Customer interviews to discover why they chose Okendo, their biggest struggles, fears, and dreams
  • Conducted content audits across Okendo’s and their competitors’ websites
  • Created in-depth customer personas to centre content around
“Working with Kollectify has been a seamless experience! They have built the framework of our content creation and production which has made our everyday jobs easier. Wherever there is an opportunity, they present us with the tools to ensure our collaboration is as effortless as possible. I’m very happy knowing I work with an amazing team that is always working hard to achieve our best results and is such a pleasure when doing so!
Profile head shot of Kelsey Clutter Marketing Manager of Okendo
Kelsey Clutter
Marketing Manager, Okendo

Okendo now has a powerful content marketing plan that covers the key themes and topics their audience want and need.

We had a long standing relationship with Okendo for 3 years - creating content each month that moved them forward and let them rise above their competitors.

Content creation included: monthly case studies, useful guides, partner content and powerful blog posts to keep leads flowing in.

Finding a competitive edge

Okendo already had a loyal customer base, but the flourishing world of UGC meant they faced a lot of competition. Kollectify helped uncover a unique position for Okendo to ensure they stand out in a crowded market.

Dedicated writing team

Okendo benefit from Kollectify’s expert ecommerce writers who have a deep knowledge of the industry and understand consumer wants and needs.

Time saved

Okendo’s marketing team now have a knowledgeable team of writers on hand to create content. As such, they are able to free up the time they would have spent finding and vetting freelancers.

Ongoing strategy

As well as researching and implementing a content calendar, Kollectify will regularly revisit the strategy to ensure Okendo stay on trend and are addressing the current needs of their users.

Staying on trend

Kollectify keeps our writers up to date with all product updates, new feature releases and ecommerce industry news to inform future content.

Zero waste, customer-focused content

Kollectify places a huge emphasis on customer-focused content to ensure money and energy is not wasted. We will continue to communicate with Okendo’s key customers to uncover their likes, dislikes, wants and needs and produce case studies.

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